I read this article last week from fastcompany.com. Basically, the article says that today’s generation (millennials/geny) is buying less stuff. The reason, the article says, is because stuff is available anywhere and everywhere. Whatever we want (theoretically), we can get no matter where we live or who we are.
So, companies and businesses have to adjust to this new idea of buying and shopping. No longer is the product the source of buying for today’s generation.
The article lists 3 reasons people buy things in the millennial generation…

Leave a comment






