People ask me quite often (I’m not an expert by any means) about how to get traction in the world of social media.
Most often, that conversation revolves around a blog or twitter.
We have to remember that no matter the social media platform, certain principles apply. Just like our everyday relationships, some ideas are universal no matter the context. Here are 5 ways to get traction… specifically twitter traction…
1. Use it – Be consistent.
This is a pretty good rule no matter what you’re doing, but especially in social media and with twitter. If you don’t do it consistently, you’re gonna get lost in a world of millions of tweets. Be consistent with your updates. People will never notice you unless you say something.
2. Lose It – Don’t seek to be famous.
Lose the “I want followers” attitude. That’s not the real point of twitter. You may want followers, but why? What’s the end goal? Selling? Influencing? Making money? Remember that end goal. Don’t just use it to get followers, use it to for a valuable purpose.
3. Make it – Needs to be a priority.
Ultimately, we make time for that which we believe in or enjoy. Make social media (twitter specifically) a priority to you and your life. If you have to, schedule time to tweet or browse your timeline. Do it the last 2 minutes of each hour or every other hour. It has to be important enough to use your time… if not, people will know it.
4. Take it – Actually tweet about what you’re doing.
Take twitter with you. Some of my most retweeted moments have been when I was not sitting at my computer. Something came to me while in a store or eating lunch and I tweeted it… right then. Use your mobile phone to text or tweet… things are better when they’re fresh.
Warning: Don’t tweet when you’re mad…
5. Like it – Enjoy what you’re doing.
The real key? Enjoy it. It becomes less about a task and more about a hobby. Less about an agenda and more about relationship. Enjoy what you’re doing. Ultimately, social media/twitter may not be for everyone…
Your Twitter traction tips??
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