Know the Culture. Use the Culture. Reach the Culture.
A few weeks ago, my wife and I were at the mall and walked by the Ghost Armor kiosk. I had heard of Ghost Armor and heard some pretty good reviews from people that had used it, so I stopped by the kiosk. I walked up to the guy working and asked a few questions and told him I’d think about it and let him know. He gave me his card and said something really brilliant (at least I thought it was). He said…
“here’s my card, if you have any questions, you can call or just text me and I’ll be happy to answer em.”
The part that I thought was so great about that sentence?
He said I could text him with questions.
Being a retailer of something that specifically deals with mobile devices (tablets, laptops, cell phones, etc…), I thought it was a brilliant way to serve their customers.
It’s a great example of knowing the culture and using the culture to accomplish the goal.
The guy at the kiosk, his goal was to cell me a $40 film for my iPhone, your goal may be much different, but that doesn’t mean that you can’t use what’s familiar to your target audience to reach them with your product/service/message.
It could be that you wanna…
- stay in touch with your children.
- reach your city for Christ.
- teach your students something you believe is important.
- train volunteers.
- train employees.
- lead a group of seniors.
- sell a product.
We’ve gotta…
Know the culture.
Know what’s familiar.
Use the culture.
Reach the culture.
In what ways do you currently leverage the culture you’re in to reach the culture you target?
[For more on reaching your culture, see my post here.]
