Locos Tacos and Those That Think You’re Loco

In case you haven’t heard (you probably didn’t), Taco Bell, the company that has encouraged us to ‘Think Outside the Bun’ for a while now, has hit gold by thinking outside the box. According to a Huffington Post article, the Doritos Locos Tacos are some of the most successful items in Taco Bell’s history..

The numbers are in: Taco Bell’s Doritos taco is now officially the chain’s most popular product ever. The Doritos Locos taco features a nacho cheese-flavored shell made of the iconic chip, which is then stuffed with seasoned beef, lettuce and tomato. It goes for $1.29. The Orange County Register’s Nancy Luna reports that about 100 million were sold in roughly 10 weeks…

Wow! 100 million of these suckers have gone into the bellies of people across the country (I tried only 1).

Seeing this made me think…….

What if the person that decided to release this taco had listened to the probably dozens of people that said it was a dumb idea and sounded to gross to sell? Think about what them and Taco Bell (and Americans too I guess) would’ve missed out on!

I have to admit, when I first heard about the taco I thought it was a little far fetched. I mean, I like tacos and Doritos, but together, it just didn’t sound that appetizing.

I’m glad someone didn’t listen to the doubters like myself.

I hope I can ignore the doubters too. I hope that I never listen to the people that say I can’t when my God has said I could.

I hope you don’t either.

That thing you’ve dreamed that people say can’t happen.
That idea that some say will never come together.

Taco Bell has the proof that ‘they’ may not always be right.

You’re not loco!

Dream On!


  1. Nellie

    Wow this makes me crave for a lot of this kind of food.. I have actually tried this before and I want to come back to the places where I have tried it..


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