Know the Culture. Use the Culture. Reach the Culture.

A few weeks ago, my wife and I were at the mall and walked by the Ghost Armor kiosk. I had heard of Ghost Armor and heard some pretty good reviews from people that had used it, so I stopped by the kiosk. I walked up to the guy working and asked a few questions and told him I’d think about it and let him know. He gave me his card and said something really brilliant (at least I thought it was). He said…

“here’s my card, if you have any questions, you can call or just text me and I’ll be happy to answer em.”

The part that I thought was so great about that sentence?

He said I could text him with questions.

Being a retailer of something that specifically deals with mobile devices (tablets, laptops, cell phones, etc…), I thought it was a brilliant way to serve their customers.

It’s a great example of knowing the culture and using the culture to accomplish the goal.

The guy at the kiosk, his goal was to cell me a $40 film for my iPhone, your goal may be much different, but that doesn’t mean that you can’t use what’s familiar to your target audience to reach them with your product/service/message.

It could be that you wanna…

• stay in touch with your children.
• reach your city for Christ.
• teach your students something you believe is important.
• train volunteers.
• train employees.
• lead a group of seniors.
• sell a product.

We’ve gotta…

Know the culture.
Know what’s familiar.
Use the culture.
Reach the culture.

In what ways do you currently leverage the culture you’re in to reach the culture you target?

[For more on reaching your culture, see my post here.]