“It’s all about the numbers.”
That statement brings about controversy no matter the subject.
Some bring that statement into social media and believe that it applies.
It’s hard to argue with the fact that numbers don’t lie and that numbers tell a story,
but it often depends on what numbers we’re looking at.
If you’re solely looking at the daily hits on your blog, you’re looking at the wrong numbers.
If you’re looking at subscribers on your blog, you’re looking at the wrong number.
If you’re looking at the number of anybody’s following you on twitter, you’re looking at the wrong numbers.
The numbers that count?
The numbers that indicate accomplishment of the end goal.
If you’re goal is to sell, look at your sells numbers that come from twitter followers.
Did your sells increase with the number of followers?
If you’re goal is to share the Gospel, look at the amount of people you’re interacting with (it is about relationship).
If you’re goal is fun, just stay away from the numbers.
So, you see…
Numbers ALWAYS matter,
the right ones at least.
what numbers matter to you?