I opened my email and clicked the link as soon as my Google plus invite appeared in my inbox. I jumped on, began to check stuff out, and began to invite other people almost immediately.
For the next few days, I spent a chunk of time reading, responding to updates, and connecting with people on Google plus. And then, I stopped.
I really wanted to NEED google plus.
I really wanted to like it.
But in the end, what appeared so fast, grew so quickly, and caused such a stir quietly escaped into the corner of my internet.
I’m sure there are a lot of reasons. I’m not even saying the Google plus is dead.
However, I can’t help but believe that Google plus failed to meet needs.
Sure, people jumped on it and loved it for a little while, but in the end, they didn’t really use it to do anything they couldn’t do with what they already had…. I didn’t.
What’s the point?
Meet needs to stay relevant.
No matter what you do or what your goal is… Meet needs.
Meet the needs of the people you are trying to reach, touch, sell to, or teach.
It’ll keep them around and help you accomplish your real goal.
How do you meet needs?