Where Google+ Failed & What We Can Learn

I opened my email and clicked the link as soon as my Google plus invite appeared in my inbox. I jumped on, began to check stuff out, and began to invite other people almost immediately.

For the next few days, I spent a chunk of time reading, responding to updates, and connecting with people on Google plus. And then, I stopped.

I really wanted to NEED google plus.
I really wanted to like it.

But in the end, what appeared so fast, grew so quickly, and caused such a stir quietly escaped into the corner of my internet.


I’m sure there are a lot of reasons. I’m not even saying the Google plus is dead.

However, I can’t help but believe that Google plus failed to meet needs.
Sure, people jumped on it and loved it for a little while, but in the end, they didn’t really use it to do anything they couldn’t do with what they already had…. I didn’t.

What’s the point?

Meet needs to stay relevant.

No matter what you do or what your goal is… Meet needs.

Meet the needs of the people you are trying to reach, touch, sell to, or teach.
It’ll keep them around and help you accomplish your real goal.

How do you meet needs?


  1. Thanks for reminding me to keep my focus. I’ve been doing a lot of thinking, praying, researching, etc about where I want my blog to go. Meeting needs has to be number one in all of it.

    And I did the same with Google+, but it’s lost in my corner of the internet as well. For me, Facebook makes more sense and everybody is on it.

  2. I’m glad I’m not the only person to feel that way about G+, although it has put me in contact with some new people that I follow on Twitter. But, none of my friends are on G+, so I still need to go back and connect with them there. I think Google has tried to redefine relevant, but perhaps we’re not ready for it yet.

  3. Good stuff Jonathan! I have felt this way about Google+ even after a friend of mine in the industry seem to think it would be the next “Facebook” for adults. In my opinion it’s just one more “thing” which adds to the complication of trying to keep up.

    Keep it simple. Apple did. Google did. The church should!

  4. I’m certainly not ready to say that G+ has failed to meet needs. I think it’s just going to take a little time for all of them to be met.

    The majority of my friends aren’t on G+ yet, either. So it’s harder going in because you feel like you’re walking into a party of strangers.

    But I’ve already started following — or make that “encircling” — people by niche. I’ve built, for example, a large circle of Christian members like pastors and worship leaders who I have never connected with elsewhere. Most of them are quick to connect with me, too, so I look at G+ as a chance to broaden opportunities to hear from fellow Christians and make new connections.

    I haven’t had any bad experiences there, so I’m willing to be a little more patient with it while more people come to the party. :)

  5. I had a similar experience with Google+, and am considering just deleting my account. I guess I just didn’t need another platform to connect with the same people or, as it continued to grow, people I didn’t know.

  6. I tend to agree. I rarely use my G+, mostly because I have so many contacts on Facebook & Twitter. Nearly impossible to encourage them all to move to a new social media. I wonder, if G+ doesn’t take off, is there ever going to be a need for a social media other than Facebook or Twitter? They are going to rule the world, especially if they team with Apple. =)

  7. You’ve put into words what I’ve been feeling about G+. A bit of a shame perhaps, but it is yet another thing to have to figure out, then to do things with, then to check… and I’ve got enough on my plate, as others have said, don’t need something new that doesn’t provide me with anything new.


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